New television programme aimed at 15-21 year old
Firstly i would conduct interviews to find out what the age range are interested in and what attracts them about a programme , I would then look up on the internet what TV programmes similar to mine have the most views and why they have the most views. Everyone knows that if you put beer, fighting, drugs, and romance and somehow link it together into one programme it will attract teenagers.
I would then conduct qualitative research by asking a group of teenagers what they think about my idea and what would they like to see more in programmes and tell me what they can relate to. As well as quantitative, qualitative is used to gain insight into people's attitudes, behaviours, value systems, concerns, motivations, aspirations, culture or lifestyles. so based on that i can write down how many people tuned in to shameless when it is on or skins to put down factual information.
For the audience I would ask were about they live to get a perspective on what their cultures like so I can relate my programme to them and what they like for example if there from Manchester , you can put knife crime in your scenes or gangs. Like other research I would need to find out how much it’s going to cost me and certain aspects I need to know about like how much staff I’m going to need, how much the cameras are going to cost , what actors can i get and think about how I’m going to make it like an ordinary programme.
market research is any organized effort to gather information about markets or customers and I would conduct market research by finding out were the gap in the market is for example because the inbetweeners isnt on any more , so i would then aim a comedy at 16-21 year olds and include the stuff they want to see.
Tuesday, 24 January 2012
Friday, 6 January 2012
Primary Research, Secondary Research, Quantitative Research, Qualitative Research
Primary Research
Primary research is getting an insight into original primary data its usually undertaken after the researcher has gained some insight into the issue by collecting secondary data, certain techniques to conduct this research is by questionaires, interviews and direct observation.its most commonly used when use of academic research,market research and competitive intellegence.The advantage of primary research its a research comfort zone , the researcher can decide on such what they ask for instance- size of project, timeframe and goal.also its easier to focus on specific subjects and easier to have a hold on.A disadvantage or problem about primary research is that it can be highley expensive when gathering certain information also by the time the research is finished it may be out of date.An example of primary research would be : A radio station gives out a questionarre t find out weather the public like the music they play within the audio time they have.
Quantitive Research
Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.The research is based on measurable facts and information that can be counted,producing numerical and statistical data.An example of quantitave research is tv ratings.
Qualitative Research
completley opposite to quantitive research, qualitive research is based on opinions rather than facts and numbers.
Primary research is getting an insight into original primary data its usually undertaken after the researcher has gained some insight into the issue by collecting secondary data, certain techniques to conduct this research is by questionaires, interviews and direct observation.its most commonly used when use of academic research,market research and competitive intellegence.The advantage of primary research its a research comfort zone , the researcher can decide on such what they ask for instance- size of project, timeframe and goal.also its easier to focus on specific subjects and easier to have a hold on.A disadvantage or problem about primary research is that it can be highley expensive when gathering certain information also by the time the research is finished it may be out of date.An example of primary research would be : A radio station gives out a questionarre t find out weather the public like the music they play within the audio time they have.
Secondary Research
Secondary research is a method of collecting data that has already been gathered by some one else. It is a technique used when performing marketing research. It is a useful method as it allows the researcher to identify a new topic rather than one that has exhaustively been researched.Secondary research is another way of conducting marketing research, however it differs from primary research as the information found has already been put together by someone else. Some people think of it as “secondhand” information.An example of secondary research is what i have just done , looking at yahoo answers to find out an example of secondary research.
Quantitive Research
Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.The research is based on measurable facts and information that can be counted,producing numerical and statistical data.An example of quantitave research is tv ratings.
Qualitative Research
completley opposite to quantitive research, qualitive research is based on opinions rather than facts and numbers.
Qualitative research seeks out the ‘why’ not the ‘how’ of its topic through the analysis of unstructured information – things like interviews, open ended survey responses, emails, notes, feedback forms, photos and videos. It doesn’t just rely on statistics or numbers, which are the domain of quantitative researchers.
Qualitative research is used to gain insight into people's attitudes, behaviours, value systems, concerns, motivations, aspirations, culture or lifestyles. 
Thursday, 1 December 2011
Developing technologies in The tv and film industry
3D TV, or stereoscopic TV, is an effort at mimicking reality. It's an optical illusion, a trick to make our brains think something's got depth, when it hasn't - to make something look real, when it's not.
That may sound a tad dishonest, but it's not different to adding extra detail with high definition cameras. 3D has broadly the same aim; though technically speaking it's completely different to HD.
With 3D glasses on, each eye sees a slightly different image; your brain does the rest in creating the illusion of both depth and 'front' effects in what is obviously a completely flat image.
Satellite television
Satellite TV is a broadcasting service which allows subscribers to receive television signals through a dish-shaped receiver unit. These signals are originally uploaded to a communications satellite that is in a fixed orbit above the earth, then electronically scrambled to prevent unauthorized downloading. Those who pay a subscription fee for satellite TV service are issued both the receiving dish and a descrambler. The actual tuning information is fed into the television through a cable, much like the earth-bound cable television services in competition with satellite TV providers.
Cable Television
Cable television is a system of providing television programs to consumers via radio frequency (RF) signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional broadcast television (via radio waves) in which a television antenna is required. FM radio programming, high-speed Internet, telephony, and similar non-television services may also be provided. The major difference is the change of radio frequency signals used and optical connections to the subscriber property.
How its changed over the years
since the 1950's, tv has been developing constently , for example - tv's originally were in black and white, then they introduced colour tv witch was big back in the day , then they seeked into developing the defenition (HD) witch was also a big hit and most people at the moment use HDTV's.This effected peoples perspective on TV and how there eyes see the tv.Another recent developing scheme is 3D (3 dimensional) witch allows viewers to see almost asif its real life.
what the future holds for increase in technology
I think tv's wont develop alot from now on but i do think they will bring touch screen sensitive to tv's and also like the technology on xbox 360 connect were you can move certain object by moving your self body or even voice command.Because theres not much they can do now with tv's i think they'll focus more on making them to the biggist size suitable meaning width and hight.
HDTV
That may sound a tad dishonest, but it's not different to adding extra detail with high definition cameras. 3D has broadly the same aim; though technically speaking it's completely different to HD.
With 3D glasses on, each eye sees a slightly different image; your brain does the rest in creating the illusion of both depth and 'front' effects in what is obviously a completely flat image.
Satellite television
Satellite TV is a broadcasting service which allows subscribers to receive television signals through a dish-shaped receiver unit. These signals are originally uploaded to a communications satellite that is in a fixed orbit above the earth, then electronically scrambled to prevent unauthorized downloading. Those who pay a subscription fee for satellite TV service are issued both the receiving dish and a descrambler. The actual tuning information is fed into the television through a cable, much like the earth-bound cable television services in competition with satellite TV providers.
Cable Television
Cable television is a system of providing television programs to consumers via radio frequency (RF) signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional broadcast television (via radio waves) in which a television antenna is required. FM radio programming, high-speed Internet, telephony, and similar non-television services may also be provided. The major difference is the change of radio frequency signals used and optical connections to the subscriber property.
How its changed over the years
since the 1950's, tv has been developing constently , for example - tv's originally were in black and white, then they introduced colour tv witch was big back in the day , then they seeked into developing the defenition (HD) witch was also a big hit and most people at the moment use HDTV's.This effected peoples perspective on TV and how there eyes see the tv.Another recent developing scheme is 3D (3 dimensional) witch allows viewers to see almost asif its real life.
what the future holds for increase in technology
I think tv's wont develop alot from now on but i do think they will bring touch screen sensitive to tv's and also like the technology on xbox 360 connect were you can move certain object by moving your self body or even voice command.Because theres not much they can do now with tv's i think they'll focus more on making them to the biggist size suitable meaning width and hight.
HDTV
Short for High-Definition Television, a new type of television that provides much better resolution than current televisions based on the NTSC standard. HDTV is a digital TV broadcasting format where the broadcast transmits widescreen pictures with more detail and quality than found in a standard analog television, or other digital television formats. HDTV is a type of Digital Television (DTV) broadcast, and is considered to be the best quality DTV format available. Types of HDTV displays include direct-view, plasma, rear screen, and front screen projection. HDTV requires an HDTV tuner to view and the most detailed HDTV format is 1080i.
would i buy this new technology?
with new exclusives such as 3DTV's , the argument is ... is it worth getting with not many channels in 3D? and its an extra cost, personally i wouldnt until its either cheaper or it reaches to a wider broadcast.On the other hand i think HD is worth an extra tenner more because channels or even football matches are more clear and i have a satisfied view of the tv.
would i buy this new technology?
with new exclusives such as 3DTV's , the argument is ... is it worth getting with not many channels in 3D? and its an extra cost, personally i wouldnt until its either cheaper or it reaches to a wider broadcast.On the other hand i think HD is worth an extra tenner more because channels or even football matches are more clear and i have a satisfied view of the tv.
Tuesday, 15 November 2011
Regulation Of The Media Sector
British Board of Film Classification (BBFC), - they hold responsible for classifying films and rating them on there content.
British Video Association-is a video home entertainment organisation established in 1980.
Film Distributors Association- is the right company for thatrical film distrubutors in the UK-its the company that releases films in the UK for the UK audiance.
Video Standards Council (VSC)-The VFC was established in 1989 as a non prophit making body, set up to develop and oversee a code of practise designed to promote high standards within the video industry
Television, Radio and Telecommunications Office for Communication (Ofcom)-is the government-approved regulatory authority for the broadcasting and telecommunications industries in the United Kingdom.
Trading Standards Central- Helps the econamy with trading standards.
Trading Standards Nets-Trading standards net is the gateway to advice and information on consumer protection in the uk, with access to legislation, product recalls, discussion board,
.
Press Complaints Commission (PCC)- The Press Complaints Commission (PCC) is a voluntary regulatory body for British printed newspapers and magazines, consisting of representatives of the major publishers. The PCC is funded by the annual levy it charges newspapers and magazines. It has no legal powers - all newspapers and magazines voluntarily contribute to the costs of, and adhere to the rulings of, the Commission, making the industry self-regulating.
Advertising Standards Authority (ASA)-Regulates the content of advertisements, sales promotions and direct marketing in the UK.
The Mobile Entertainment Forum (MEF)-MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.
The Independent Games Developers Association (IGDA)- TIGA (The Independent Game Developers’ Association) is the national trade association representing the business and commercial interests of video and computer game developers in the UK and Europe. Its counterpart representing software publishers in the UK is ELSPA.
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British Academy of Film and Television Arts (BAFTA)-BAFTA is a charity set up in the united kingdom that hosts annual awards shows for exellent film,television,television craft and also forms of animation
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Commercial Radio Companies Association (CRCA),-The Commercial Radio Companies Association is the trade body for commercial radio companies in the United Kingdom. It is a voluntary, non profit making body, incorporated as a company limited by guarantee, and was formed by the first radio companies when Independent Radio began in 1973.
The International Visual Communication Association (IVCA),-The International Communication Association (ICA) is a non-profit academic association founded in 1950,it was identified by the United Nations as a non-governmental organization.
Worldwide Web Consortium (W3C),-The World Wide Web Consortium (W3C) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards. Led by Web inventor Tim Berners-Lee and CEO Jeffrey Jaffe, W3C's mission is to lead the Web to its full potential.
British Interactive Multimedia Association (BIMA)-'
BIMA' is an industry body representing the digital industry in the United Kingdom.
Formed in 1985, BIMA is a membership organisation primarily made up of digital agencies. The organisation is run by an elected Executive Committee of 13 Members who are voted in at the AGM.
Thursday, 3 November 2011
Ethical and Legal constraints within the media sector
Race relations Act-The race relation act was first introduced by the parliment of the united kingdom so that there was equality within the industry.For example quite alot of football manegers are white , very few are black but there are alot of black football players so what the F.A have come up with is that evry maneger they interview for a certain team a black male is preffered to get interviewd so its equal.
Human Rights Act-Evry human being is entitled to human rights ,
Human rights can be classified and organized in a number of different ways, at an international level the most common categorisation of human rights has been to split them into civil and political rights, and economic, social and cultural rights.
Copyright-copyright is were a person creates something out of his own intellegence or comes up with a certain idea or song and someone else publisizes it or uses it as there own work.
privacy law-privacy law sort of comes into human rights also because evry one has the right to privacy, by breaching someones privacy a person publishing a indecent picture in a newspaper article .Although people may argue that its in the publics intrest , people have diffrent views.
Broadcasting Act-Broadcasting act is a law introduced for certain shows get previewed at the right time and has the right context in the programme so that young viewers arnt encouraged or listening to certain scenes.
Intellectual property law-Is if a person was to come up with an idea for a drink,chocolate bar, etc.. , and someone nicked it and used it asif it was there own that would be breaching the intellectual property law.
libel Law-No slander aimed at a certain individual or a group, An early example of libel would be the case of John Peter Zenger. Zenger was hired to publish New York Weekly Journal. When he printed another man’s article that criticized William Cosby, the governor of New York at the time, Zenger was accused of seditious libel.
Official secrets Act-provides for the protection of state secrets and official information, mainly related to national security.
Obscene publications-If material that is viewed as unpleasent is published in a newspaper article or a magazine etc. the person would be breeching the law.
BBFC-the bbfc is responsible for classification of films,tv programmes, games, television adverts, for example a U rating :only aloud mild language like bugger or damb , hardley and graphic violence or sexual activity is aloud.The bbfc rate the films from U-18 by measuring the context within the film.
OFCOM- is the government-approved regulatory authority for the broadcasting and
telecommunications industries in the United Kingdom.
CODES OF PRACTICE-code of practice is a set of written rules witch explains how people work in a particular proffesion should behave.For example
Human Rights Act-Evry human being is entitled to human rights ,
Human rights can be classified and organized in a number of different ways, at an international level the most common categorisation of human rights has been to split them into civil and political rights, and economic, social and cultural rights.
Copyright-copyright is were a person creates something out of his own intellegence or comes up with a certain idea or song and someone else publisizes it or uses it as there own work.
privacy law-privacy law sort of comes into human rights also because evry one has the right to privacy, by breaching someones privacy a person publishing a indecent picture in a newspaper article .Although people may argue that its in the publics intrest , people have diffrent views.
Broadcasting Act-Broadcasting act is a law introduced for certain shows get previewed at the right time and has the right context in the programme so that young viewers arnt encouraged or listening to certain scenes.
Intellectual property law-Is if a person was to come up with an idea for a drink,chocolate bar, etc.. , and someone nicked it and used it asif it was there own that would be breaching the intellectual property law.
libel Law-No slander aimed at a certain individual or a group, An early example of libel would be the case of John Peter Zenger. Zenger was hired to publish New York Weekly Journal. When he printed another man’s article that criticized William Cosby, the governor of New York at the time, Zenger was accused of seditious libel.
Official secrets Act-provides for the protection of state secrets and official information, mainly related to national security.
Obscene publications-If material that is viewed as unpleasent is published in a newspaper article or a magazine etc. the person would be breeching the law.
BBFC-the bbfc is responsible for classification of films,tv programmes, games, television adverts, for example a U rating :only aloud mild language like bugger or damb , hardley and graphic violence or sexual activity is aloud.The bbfc rate the films from U-18 by measuring the context within the film.
OFCOM- is the government-approved regulatory authority for the broadcasting and
telecommunications industries in the United Kingdom.
CODES OF PRACTICE-code of practice is a set of written rules witch explains how people work in a particular proffesion should behave.For example
Thursday, 13 October 2011
Paramount pictures
Paramount pictures is an American film production company witch was founded in 1912 and currently owned by a media conglomerates viacom, paramount is currently classed as one of the highist film production companies in America/Hollywood.Through development paramount have come through almost a century of buliding a company and providing films.Currently owned by / or chairman - Brad Gray - paramount is Independent and succsesful but within the years of 1931-1941 paramount had money problems and went through a stage of recievership due to paramount nearly collapsing as a company (money issues). with being pioneers of owning evrything even the theaters and actors within there films , paramount made big history with also taking over dreamworks.its owner is one of the big 4 media industries in the world (viacom)- viacom is an American media conglomerate with intrests primarily in but not limited to
,cinema and cable television.Paramount also have an online beta witch is a breif structure of all there films and information on there films etc..
To conclude even though paramount have had money issues and pursude for people to invest there still a succsesfull company and thrive within the media industry .
,cinema and cable television.Paramount also have an online beta witch is a breif structure of all there films and information on there films etc..
To conclude even though paramount have had money issues and pursude for people to invest there still a succsesfull company and thrive within the media industry .
ITV
ITV is a massive commercial public service TV network in the UK , with being the oldest commercial network they are probably the biggist commercial broadcaster going.ITV get there funds due to advertising other shows wanting to be on there prgramme , with knowing how big they are so they no there show will be recognized.ITV wasnt as big as it is now , since merging with granada tv in 1997 witch was a independent company , they have become huge with the likely hood of becoming bigger.Unlike some of the tv channels in the united kingdom ITV is owned by a few companies not just one these companies are-independent telivision authority (ITA) , independent broadcasting authority , independent television commision (ITC) and ofcom.Compared to others ITV isnt the biggist company within the UK although they do have a wide range of there programmes similar to bbc 1, bbc 2, bbc3.... ITV1,ITV2,ITV3,ITV4 witch all display completely diffrent programmes to atract more of a wide range of audiance.With branching in channles and programmes ITV have also merged with an online company in order to have a website.Its not just as simple for ITV though due to competition from the BBC there isnt as such a rivalry between both of them but competition is high.to conclude ITV is owned by ITV plc which operates 11 of the 15 regional companoes. ITV plc was formed by the merger of Granada plc and Carlton Communications in 2004. Granada and Carlton own the ITV1 brand and use the name Channel 3 as their legal name..
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