Key 103

key 103 is part  of the Bauer Radio group, which operates eight Big City radio stations across the UK: Hallam FM in Sheffield, Key 103 in Manchester, Metro Radio in Newcastle, Radio City in Liverpool, Radio Aire in Leeds, Rock FM in Preston, TFM in Middlesbrough and Viking FM in Hull.

Unlike certain  radio stations key 103 is NOT a cross media company as they only specialise in radio.with saying that they are one of the biggist radio companies accross the uk.It was formerly owned by trans world communications, EMAP but now owned by bauer radio, it was originally named as picadilly radio in 1974, the big station was remnamed in 1988, when it was decided to re-brand Piccadilly Radio's FM frequency to the new name, with a younger target audience in mind. The original Piccadilly Radio continued to broadcast on the AM frequency of 1152 kHz. In a sense key 103 do not need to merge with any companies just for the simple fact there huge at the moment.
Key 103 and its sister piccadilly magic 1152 are also in partnership with the 2 famous football teams- manchester city (crap) and manchester united (quality) (my opinion), the company that owns key 103 (bauer media) are what you would call a parent company because its so big , or as u would call it a conglomerate.Key 103 target a wide range of audiences from teenagers to 50 year olds simpley because the music that they broadcast can be from RNB to classic songs.

Time Warner

Time warner or - AOL time warner is one of the biggist media companies in the world, the 2 companies was seperate at first and wasnt as big as they are now.One of the companies (warner) are well known for producing film and television entertainment also cartoons, one of warners most commonly known films is batman the dark knight witch had a big sucsess at the box office.The other company before the 2 merged was called time inc witch were also known for producing magazines such as entertainment weekly, sports illustrated, fortune ect. , both companies wasnt as huge as they are now , then again u have to start somewere.Time warner decided to use diverification witch seeks to increase profitability, for example when time warner merged with aol it ment that they had an income of online and became to big of a company so it became what they call a monopoly company, so with them owning that it would become to boring to watch stuff online or read about stuff online because most of it would of bin time warner, so there for they had to demerge .One of the first companies time warner bought was new line cinema witch is an american film studio it became subsidery to time warner in 1996 and was merged with larger sister studio- warner bros (2008) new line cinema is a cross media company , it operates in several divisions including theatrical distribution, marketing, home video and is also partners with a distribution comapny named picture house.

Time warner are so succsesful because of there cross media actions such as magazines , films,  and lots of other companies, they have a long list of assets including home box office , adult swim also comics.Ever since time warner first merged they have expanded in diversification.Personally i think its appealing that they own so much and crossed over to internet , magazines ect. simply because if they need to advertise a film they can do it on there website or if they want to advertise any of there new productions it can be published in there magazines.since the trio went back to a double (AOL demerged) the company ishnt as big but still a huge asscet to the media industry.